Leadership is crucial in crisis management for several reasons:

1. **Decision-Making**: Effective leaders make timely, informed decisions under pressure, guiding teams through uncertainty and ensuring swift action to mitigate the crisis.

2. **Communication**: Clear and transparent communication from leaders helps manage expectations, provide updates, and maintain trust among stakeholders, employees, and the public.

3. **Coordination**: Leaders coordinate efforts across different teams and departments, ensuring resources are allocated efficiently and responses are well-organized.

4. **Morale and Motivation**: Strong leadership boosts morale and keeps teams motivated, fostering resilience and a unified effort to overcome challenges.

5. **Strategic Vision**: Leaders provide a strategic vision and direction, helping to navigate the crisis and plan for recovery and long-term improvements.

Effective leadership during crises is essential for managing the immediate impact, guiding recovery efforts, and building organizational resilience for the future.