Paper Bag Day urges beauty industry to revisit sustainability goals

The Body Shop uses 100% recycled paper bags, eliminating plastic in India

Esskay Beauty Resources promotes biodegradable packaging and vegan products

As the beauty and wellness industry continues to grapple with its environmental impact, Paper Bag Day, observed annually on July 12, offers a timely nudge to revisit long-term sustainability goals. While many sectors are still catching up, leading brands like The Body Shop and Esskay Beauty Resources are already walking the green talk—quite literally, from packaging shelves to salon floors.

 

In exclusive conversations industry stalwarts opened up about their brands’ ongoing efforts to move beyond performative greenwashing and into a future of tangible eco-commitments.