Fast fashion is the business of quickly producing large amounts of inexpensive clothing that imitates current fashion trends. It’s all about getting new styles into stores as fast as possible so people can buy the latest looks at low prices.

Retailers like Zara, H&M, Shein, and Forever 21 are known for fast fashion. They can design, manufacture, and ship new styles to stores within a few weeks, while traditional fashion brands may take months.

Designers watch runway shows, social media, and celebrities to spot popular styles.fast fashion requires Mass Production,Factories (often overseas) quickly make large quantities using cheap materials.Clothes are sold at low prices to encourage frequent buying. New items arrive weekly, and old styles are quickly removed—even 

Environmental Damage:

• • Massive water use (e.g., dyeing fabrics).
  • Pollution from synthetic fabrics (like polyester).
  • Clothes often end up in landfills after a few wears.
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• Unethical Labor Practices:
  
  • Many fast fashion items are made in sweatshops.
  • Workers may earn very little and face unsafe conditions.
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• Consumer Habits:
  
  • Encourages a “throwaway culture”—buying cheap clothes, wearing them once or twice, then tossing them.
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