SDG 12 focuses on responsible consumption and production, which is all about using resources more efficiently and cutting down on waste. In today's world, overconsumption and waste are major issues, especially with single-use plastics and unsustainable practices in industries. By rethinking how we produce and consume goods—like using more recycled materials or opting for eco-friendly products—we can lessen the environmental impact. Companies and individuals both play a role in this shift. Making small changes, like reducing food waste or buying sustainably, helps create a circular economy where resources are reused and preserved for future generations