Be concise

A good title is brief but informative, and tells the reader exactly what the article is about. 

Include keywords

Incorporate 1-2 relevant keywords in the first 65 characters of the title to make it easier for readers to find your article in search results. 

Be descriptive

A descriptive title can reflect a neutral point of view and avoid judgmental words. 

Consider the discipline

The length of an article title can vary by discipline, with titles in hard sciences like medicine being longer than those in discursive sciences like sociology. 

Consider the type of title

Titles can be descriptive, declarative, interrogative, nominal, compound, or full-sentence. 

A good title can help readers decide if they want to keep reading your article, and can increase the likelihood of your article being cited and included in meta-analyses.