World Elephant Day was created in 2011 by two Canadian filmmaker Patricia Sims and Thailand’s Elephant Reintroduction Foundation and first celebrated on August 12, 2012. The initiative was greatly supported by film star and Star Trek legend William Shatner who narrated the documentary Return to the Forest, a fascinating 30-minute film about the reintroduction of captive Asian elephants to the wild.

The motivation for the first World Elephant Day was to draw attention to the plight of these majestic creatures to populations and cultures all over the world. Due to their pleasant and intelligent nature, the world’s largest land animals are loved worldwide. But, unfortunately, these magnificent creatures face multiple threats to their survival.One major issue is the ivory trade. Currently, the demand for ivory is the biggest in China, with the price of ivory often exceeding the price of gold, something that makes elephants bigger targets than ever. The economics here work firmly against the humble elephant. Extreme levels of poverty in Africa mean that people can often make a month’s wages or more from the ivory of a single animal, selling it on the international market.

Furthermore, the parts of the world that demand ivory, such as China, are becoming increasingly wealthy, meaning that they can pay more for tusks. These dual factors are combining to make elephant poaching one of the most lucrative activities on the plant.

Habitation loss is also a danger to the world’s elephant population as it deprives elephants of the hundreds of pounds of food they need every day, making it more difficult for them to breed and making it easier for poachers to track them down. Unfortunately, researchers believe that loss of habitat is the primary driver for the loss of elephants in the wild. A century ago, they numbered more than 12 million in the wild. Today, that figure may be as low as 400,000, with as many as 20,000 per year killed by poachers.World Elephant Day is an opportunity for everyone to get together to find ways to reduce conflict between humans and elephants. The solution probably lies in a combination of strategies. These could include land development that minimizes habitat destruction, electric fences to keep elephants away from farms, and changes in local attitudes.