Kerala’s been making waves lately with its new tourism moves, getting tons of attention at travel fairs in India and abroad. Earlier this month, it hosted Yaanam 2025—a chill three-day Travel Lit Fest in Varkala that pulled in travel writers and influencers from all over the world.

The state’s already known for its women-friendly and eco-sustainable vibes, but now it’s also leveling up to become the go-to spot for destination weddings and MICE tourism (that’s meetings, incentives, conferences, and exhibitions).